Kroger Technology Murals

KAE Principles

The Kroger Technology Communications Manager tasked me with designing a series of murals for the building. The first was the KAE Principles mural. The request was that it be bold, black, and attention grabbing. I took the existing branding for the KAE principles and augmented it into a mural design, which was installed by a local printer in our largest conference room. I designed it in Illustrator, and mocked it up in Sketchup.

Employee Personas

After Communications published our employee personas, I was tasked with creating a mural template that could advertise those personas throughout the office. I used the existing hexagon motif that marketing had come up with, and added some dimension with different shades of teal to match the color being used throughout the redesigned workspaces. I used Adobe Illustrator to design the mural from measurements I took directly in the office space.