NextGen Loyalty Branding
Kroger Anna Willoughby Kroger Anna Willoughby

NextGen Loyalty Branding

Designing a logo is a process that requires a free flow of ideas. I spent a great deal of time at the start of this project rounding up and studying the logos of major startups and tech companies, with a special focus on companies that created hardware, social media, retail, or with relevant color schemes.

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Starseeker
Blizzard Anna Willoughby Blizzard Anna Willoughby

Starseeker

Taking and giving tours around campus is tricky - statues move around periodically, and remembering where everything is and what's available for friends & family to see during their visits is very difficult. To solve this, my hackathon team created a prototype of our app called Starseeker. Named after a cartographer from Hearthstone, this app would help visitors and tour guides to navigate and collect points of interest around campus.

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Gameplay First Game Jam
Blizzard Anna Willoughby Blizzard Anna Willoughby

Gameplay First Game Jam

The unofficial Blizzard Game Jam, run by a volunteer committee, needed a site for participants to sign up, find, and manage their teams. We also decided to rebrand the jam series from “Game Jam” to “Gameplay First” to honor one of our company’s most cherished values.

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KrogerVision AR
DevCon, Kroger Anna Willoughby DevCon, Kroger Anna Willoughby

KrogerVision AR

Retailers have been struggling to find a truly useful way to incorporate AR into their shopping experiences for years. We decided to keep it simple and provide value to our customers with supplemental info and bright, bold call-outs of important and helpful information - like allergens, calorie counts, or recommended pairings.

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Cubimals
Blizzard, GameJams, Playground Anna Willoughby Blizzard, GameJams, Playground Anna Willoughby

Cubimals

Fast paced bullet hell featuring cute cube animals and a cranky dungeon master.  Your goal is to beat the DM's one shot campaign, consisting of 3 maps.  The DM will spawn enemies for you to fight.  You will also collect dice during and after completing a map.  You can roll your dice anytime to give your player powerups.  WATCH OUT!  If you roll too many power up dice you will anger the DM making the enemies much more powerful.  Good luck and enjoy CUBIMALS.

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Technician App
DMG Anna Willoughby DMG Anna Willoughby

Technician App

The DMG app, previously known as InPosition, is how DMG's techs interact with the service. In rethinking this product, we wanted to remain focused on what techs really want: Get in, Get work, Get paid.

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Guided Invoicing
DMG Anna Willoughby DMG Anna Willoughby

Guided Invoicing

DMG's Provider Invoicing process was outdated visually and highly manual. The CEO wanted desperately to update the UI with a more conversational approach. I worked closely with the PO and eventual Director of Product to completely overhaul the UI based on her vision.

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Project Fermi
Playground Anna Willoughby Playground Anna Willoughby

Project Fermi

An idea borne of frustration with the status quo. The all-encompassing product design tool for designers by designers. Check back weekly for updates to the prototype as I create it in real-time!

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EDGE Website
Sunrise Anna Willoughby Sunrise Anna Willoughby

EDGE Website

To support this push into international markets, we needed multilingual support and a place for our video content and testimonials. I designed and developed these new features in a quick 2 week sprint.

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LEAP
Sunrise Anna Willoughby Sunrise Anna Willoughby

LEAP

Leading edge advertising platform, first of its kind to connect advertisers with digital digital displays in-store.

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Menu Boards
Sunrise Anna Willoughby Sunrise Anna Willoughby

Menu Boards

Kroger created a small, inexpensive, energy-efficient media player (think Chromecast) to display images, videos, and other media in various places throughout the store. The primary use case was for displaying branding and menus for the newly expanded in-store dining stalls. I was tasked with designing a very simple tool for managing content, installing the devices, and keeping track of installed devices and their health.

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EDGE Shelf Viewer
Sunrise Anna Willoughby Sunrise Anna Willoughby

EDGE Shelf Viewer

This very quick and dirty design was intended as a ultra-MVP for a simple tool that would allow administrative staff at Sunrise to manage the EDGE shelves in store - installing, checking their status, managing and seeing in real time what content is displaying on each one. Many of the core features of this web app were intended to be phased out, such as the manual content management. These features were handled through the LEAP interface when its auto-publish features were released.

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Kroger Technology Murals
Kroger, Graphic Design, Murals Anna Willoughby Kroger, Graphic Design, Murals Anna Willoughby

Kroger Technology Murals

Retailers have been struggling to find a truly useful way to incorporate AR into their shopping experiences for years. We decided to keep it simple and provide value to our customers with supplemental info and bright, bold call-outs of important and helpful information - like allergens, calorie counts, or recommended pairings.

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MergeIn
Freelance Anna Willoughby Freelance Anna Willoughby

MergeIn

I was contacted on LinkedIn by the CEO of MergeIn with a request to collaborate on a retail customer service app. The initial concept was a sort of digital personal shopping experience.

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Sunrise Branding
Sunrise, Kroger Anna Willoughby Sunrise, Kroger Anna Willoughby

Sunrise Branding

Designing a logo is a process that requires a free flow of ideas. I spent a great deal of time at the start of this project rounding up and studying the logos of major startups and tech companies, with a special focus on companies that created hardware, social media, retail, or with relevant color schemes.

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CEN Branding
Kroger Anna Willoughby Kroger Anna Willoughby

CEN Branding

Designing a logo is a process that requires a free flow of ideas. I spent a great deal of time at the start of this project rounding up and studying the logos of major startups and tech companies, with a special focus on companies that created hardware, social media, retail, or with relevant color schemes.

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High Five Me
Ignite, Kroger Anna Willoughby Ignite, Kroger Anna Willoughby

High Five Me

The Ignite team wanted to create an app that Kroger associates could use to give each other recognition and boost morale. We came up with the idea of a "High 5 Me" app which would allow people to earn badges by giving and receiving kudos from their coworkers and supervisors. Some achievements could earn them real rewards, like real enamel pins they can collect, money to spend on swag at the Kroger store, and other prizes.

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Kroger Technology Starbucks models
Kroger Anna Willoughby Kroger Anna Willoughby

Kroger Technology Starbucks models

Retailers have been struggling to find a truly useful way to incorporate AR into their shopping experiences for years. We decided to keep it simple and provide value to our customers with supplemental info and bright, bold call-outs of important and helpful information - like allergens, calorie counts, or recommended pairings.

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