CEN Branding

Inspiration

The color and branching lines of subway maps were my inspiration for this internal branding project, as it perfectly illustrated the intricate yet logical pathways made simpler and easy to navigate by the Customer Experience Network - Kroger’s Customer Service IVR and network of support professionals.

The design process

I started with a series of rough sketches, which I iterated on and digitized. Then I experimented with typography, and created a branding package including Microsoft Office templates, logo files, and other assets.