NextGen Loyalty Branding
Kroger Anna Willoughby Kroger Anna Willoughby

NextGen Loyalty Branding

Designing a logo is a process that requires a free flow of ideas. I spent a great deal of time at the start of this project rounding up and studying the logos of major startups and tech companies, with a special focus on companies that created hardware, social media, retail, or with relevant color schemes.

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KrogerVision AR
DevCon, Kroger Anna Willoughby DevCon, Kroger Anna Willoughby

KrogerVision AR

Retailers have been struggling to find a truly useful way to incorporate AR into their shopping experiences for years. We decided to keep it simple and provide value to our customers with supplemental info and bright, bold call-outs of important and helpful information - like allergens, calorie counts, or recommended pairings.

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Kroger Technology Murals
Kroger, Graphic Design, Murals Anna Willoughby Kroger, Graphic Design, Murals Anna Willoughby

Kroger Technology Murals

Retailers have been struggling to find a truly useful way to incorporate AR into their shopping experiences for years. We decided to keep it simple and provide value to our customers with supplemental info and bright, bold call-outs of important and helpful information - like allergens, calorie counts, or recommended pairings.

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Sunrise Branding
Sunrise, Kroger Anna Willoughby Sunrise, Kroger Anna Willoughby

Sunrise Branding

Designing a logo is a process that requires a free flow of ideas. I spent a great deal of time at the start of this project rounding up and studying the logos of major startups and tech companies, with a special focus on companies that created hardware, social media, retail, or with relevant color schemes.

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CEN Branding
Kroger Anna Willoughby Kroger Anna Willoughby

CEN Branding

Designing a logo is a process that requires a free flow of ideas. I spent a great deal of time at the start of this project rounding up and studying the logos of major startups and tech companies, with a special focus on companies that created hardware, social media, retail, or with relevant color schemes.

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High Five Me
Ignite, Kroger Anna Willoughby Ignite, Kroger Anna Willoughby

High Five Me

The Ignite team wanted to create an app that Kroger associates could use to give each other recognition and boost morale. We came up with the idea of a "High 5 Me" app which would allow people to earn badges by giving and receiving kudos from their coworkers and supervisors. Some achievements could earn them real rewards, like real enamel pins they can collect, money to spend on swag at the Kroger store, and other prizes.

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Kroger Technology Starbucks models
Kroger Anna Willoughby Kroger Anna Willoughby

Kroger Technology Starbucks models

Retailers have been struggling to find a truly useful way to incorporate AR into their shopping experiences for years. We decided to keep it simple and provide value to our customers with supplemental info and bright, bold call-outs of important and helpful information - like allergens, calorie counts, or recommended pairings.

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