EDGE Website
Sunrise Anna Willoughby Sunrise Anna Willoughby

EDGE Website

To support this push into international markets, we needed multilingual support and a place for our video content and testimonials. I designed and developed these new features in a quick 2 week sprint.

Read More
LEAP
Sunrise Anna Willoughby Sunrise Anna Willoughby

LEAP

Leading edge advertising platform, first of its kind to connect advertisers with digital digital displays in-store.

Read More
Menu Boards
Sunrise Anna Willoughby Sunrise Anna Willoughby

Menu Boards

Kroger created a small, inexpensive, energy-efficient media player (think Chromecast) to display images, videos, and other media in various places throughout the store. The primary use case was for displaying branding and menus for the newly expanded in-store dining stalls. I was tasked with designing a very simple tool for managing content, installing the devices, and keeping track of installed devices and their health.

Read More
EDGE Shelf Viewer
Sunrise Anna Willoughby Sunrise Anna Willoughby

EDGE Shelf Viewer

This very quick and dirty design was intended as a ultra-MVP for a simple tool that would allow administrative staff at Sunrise to manage the EDGE shelves in store - installing, checking their status, managing and seeing in real time what content is displaying on each one. Many of the core features of this web app were intended to be phased out, such as the manual content management. These features were handled through the LEAP interface when its auto-publish features were released.

Read More
Sunrise Branding
Sunrise, Kroger Anna Willoughby Sunrise, Kroger Anna Willoughby

Sunrise Branding

Designing a logo is a process that requires a free flow of ideas. I spent a great deal of time at the start of this project rounding up and studying the logos of major startups and tech companies, with a special focus on companies that created hardware, social media, retail, or with relevant color schemes.

Read More

Let’s create great things.

Contact me