Sunrise Technology

Created a first of its kind advertising platform for Kroger's EDGE digital shelves. Partnered with the PO and worked with executive leadership, data architects, and devs from the earliest stages of product conception all the way through execution and testing, as well as remaining highly engaged for nearly 2 years while the product was in flight. Performed all UX tasks on this and several other products from strategy and people management (scaling the UX team, establishing design system and best practices, mentoring, culture and team building) to market and user research, branding, and interface design.