Every day, we are confronted with unprecedented amounts of information and thousands of small decisions. Every time we unlock our phones or open up our laptops, these individual experiences pile cognitive weight on our minds.
Through thoughtfully designed, accessible, human-centered user experiences, we can manage that weight to improve the lives of our fellow humans. We can relieve mental fatigue, prevent mistakes, and make it easier for people to recover from mistakes when they occur.
Being Human-Centered
Leadership
Creating a highly collaborative, high-performing team isn’t complicated. Just treat people like people: support your team, ensure their needs are met and communicate clearly at all times.
Product Strategy
Some very simple exercises can result in a much more effective product strategy. But the hardest part is giving the strategy time to play out. Taking a “North Star” approach to reaching your goals can help you navigate toward your brighter future one MVP at a time without compromising quality and value along the way.
UX Strategy
Building an effective research plan, aligning your available UX resources to the right products and features, and making the right moves in negotiations with different stakeholders is a tricky process. Keep your eye on the North Star and you’ll find your way to a better experience.
Visual Design
Great visual design and aesthetics can make a huge difference in how a design is perceived. It can make users more forgiving of a less than ideal experience or help push a well-structured product over the edge to a powerful, memorable engagement. Color, typography, composition, motion, and contrast all affect the way a product is perceived.
UX Design
Understand, iterate, test. The three most basic steps in any good design are a path well-traveled by designers of all stripes. The process may vary in how much time is given to each step, how often and how early testing is incorporated, and what methodologies are used to understand the problem. But these core concepts are all it takes to craft a delightful experience.
Development
A good UI Developer is a precious piece of the UX puzzle. Someone who both has an appreciation for the process and the impact that good design has on users and is highly skilled at executing those designs will be able to collaborate seamlessly with the engineering and design teams equally.
