Guided Invoicing
DMG Anna Willoughby DMG Anna Willoughby

Guided Invoicing

DMG's Provider Invoicing process was outdated visually and highly manual. The CEO wanted desperately to update the UI with a more conversational approach. I worked closely with the PO and eventual Director of Product to completely overhaul the UI based on her vision.

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Menu Boards
Sunrise Anna Willoughby Sunrise Anna Willoughby

Menu Boards

Kroger created a small, inexpensive, energy-efficient media player (think Chromecast) to display images, videos, and other media in various places throughout the store. The primary use case was for displaying branding and menus for the newly expanded in-store dining stalls. I was tasked with designing a very simple tool for managing content, installing the devices, and keeping track of installed devices and their health.

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EDGE Shelf Viewer
Sunrise Anna Willoughby Sunrise Anna Willoughby

EDGE Shelf Viewer

This very quick and dirty design was intended as a ultra-MVP for a simple tool that would allow administrative staff at Sunrise to manage the EDGE shelves in store - installing, checking their status, managing and seeing in real time what content is displaying on each one. Many of the core features of this web app were intended to be phased out, such as the manual content management. These features were handled through the LEAP interface when its auto-publish features were released.

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MergeIn
Freelance Anna Willoughby Freelance Anna Willoughby

MergeIn

I was contacted on LinkedIn by the CEO of MergeIn with a request to collaborate on a retail customer service app. The initial concept was a sort of digital personal shopping experience.

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High Five Me
Ignite, Kroger Anna Willoughby Ignite, Kroger Anna Willoughby

High Five Me

The Ignite team wanted to create an app that Kroger associates could use to give each other recognition and boost morale. We came up with the idea of a "High 5 Me" app which would allow people to earn badges by giving and receiving kudos from their coworkers and supervisors. Some achievements could earn them real rewards, like real enamel pins they can collect, money to spend on swag at the Kroger store, and other prizes.

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