Technician App
DMG Anna Willoughby DMG Anna Willoughby

Technician App

The DMG app, previously known as InPosition, is how DMG's techs interact with the service. In rethinking this product, we wanted to remain focused on what techs really want: Get in, Get work, Get paid.

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Guided Invoicing
DMG Anna Willoughby DMG Anna Willoughby

Guided Invoicing

DMG's Provider Invoicing process was outdated visually and highly manual. The CEO wanted desperately to update the UI with a more conversational approach. I worked closely with the PO and eventual Director of Product to completely overhaul the UI based on her vision.

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Project Fermi
Playground Anna Willoughby Playground Anna Willoughby

Project Fermi

An idea borne of frustration with the status quo. The all-encompassing product design tool for designers by designers. Check back weekly for updates to the prototype as I create it in real-time!

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LEAP
Sunrise Anna Willoughby Sunrise Anna Willoughby

LEAP

Leading edge advertising platform, first of its kind to connect advertisers with digital digital displays in-store.

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Menu Boards
Sunrise Anna Willoughby Sunrise Anna Willoughby

Menu Boards

Kroger created a small, inexpensive, energy-efficient media player (think Chromecast) to display images, videos, and other media in various places throughout the store. The primary use case was for displaying branding and menus for the newly expanded in-store dining stalls. I was tasked with designing a very simple tool for managing content, installing the devices, and keeping track of installed devices and their health.

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EDGE Shelf Viewer
Sunrise Anna Willoughby Sunrise Anna Willoughby

EDGE Shelf Viewer

This very quick and dirty design was intended as a ultra-MVP for a simple tool that would allow administrative staff at Sunrise to manage the EDGE shelves in store - installing, checking their status, managing and seeing in real time what content is displaying on each one. Many of the core features of this web app were intended to be phased out, such as the manual content management. These features were handled through the LEAP interface when its auto-publish features were released.

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