Starseeker
Blizzard Anna Willoughby Blizzard Anna Willoughby

Starseeker

Taking and giving tours around campus is tricky - statues move around periodically, and remembering where everything is and what's available for friends & family to see during their visits is very difficult. To solve this, my hackathon team created a prototype of our app called Starseeker. Named after a cartographer from Hearthstone, this app would help visitors and tour guides to navigate and collect points of interest around campus.

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KrogerVision AR
DevCon, Kroger Anna Willoughby DevCon, Kroger Anna Willoughby

KrogerVision AR

Retailers have been struggling to find a truly useful way to incorporate AR into their shopping experiences for years. We decided to keep it simple and provide value to our customers with supplemental info and bright, bold call-outs of important and helpful information - like allergens, calorie counts, or recommended pairings.

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Technician App
DMG Anna Willoughby DMG Anna Willoughby

Technician App

The DMG app, previously known as InPosition, is how DMG's techs interact with the service. In rethinking this product, we wanted to remain focused on what techs really want: Get in, Get work, Get paid.

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MergeIn
Freelance Anna Willoughby Freelance Anna Willoughby

MergeIn

I was contacted on LinkedIn by the CEO of MergeIn with a request to collaborate on a retail customer service app. The initial concept was a sort of digital personal shopping experience.

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High Five Me
Ignite, Kroger Anna Willoughby Ignite, Kroger Anna Willoughby

High Five Me

The Ignite team wanted to create an app that Kroger associates could use to give each other recognition and boost morale. We came up with the idea of a "High 5 Me" app which would allow people to earn badges by giving and receiving kudos from their coworkers and supervisors. Some achievements could earn them real rewards, like real enamel pins they can collect, money to spend on swag at the Kroger store, and other prizes.

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